NIKE | YEAR OF THE MAMBA POP-UP

Experiential Activation

To celebrate the "Year of the Mamba" and Kobe Bryant’s legacy, BeCore worked with Nike to create an immersive pop-up and mural unveiling in San Francisco during All-Star Week. The activation featured a Nike-branded space in Chinatown where fans accessed exclusive merch and a tribute to Kobe’s career. A vibrant mural at Woo Woo Park, created by local Asian-American artists @twinwallsmuralcompany, honored Bryant’s impact on basketball and culture. BeCore led creative production, strategy, and execution, building a powerful, community-rooted tribute that left a lasting emotional connection to the brand.

CREDITS
Agency: BeCore
ECD: Jen Fisch
Creative Director: Katelyn Berg
Senior Producer: Miles Bell-Brown
Designers: Dai-Wey Moy & Mark Aguas
Director of Client Services: Derek Gutierrez