Fresh Step | We Speak Cat
TV, Online & Print
As a proud crazy cat lady and someone who spends a lot of time when they should be working browsing the black hole that is the cat-ernet, this project was a dream come true. Fresh Step came to us wanting to better communicate with their cat obsessed consumer, we told then they needed to start talking like them. Our “We Speak Cat” campaign brought the native language of the cat internet straight off the pages of reddit and into the world of brand communications. Don’t worry if you don’t understand all the words, its for cat people.
Role: Associate Creative Director/Art Director
“Cat Speak Rap”
“Paw Places”
“Face Massage”
“Hooman”
“Snoots” | OLV - hence the super-ed AVO
:06 BUMPERS | What campaign is complete these days without so mindlessly short and functional bumpers. We did still get to use fun cat speak at least.
CAT DICTIONARY | If you’ve made it this far down the page and have no idea what any of these ads are saying then your obviously not a cat person. That’s OK we made this handy dandy ABRIDGED Cat dictionary for our clients you might find useful.
