The premise of these designs was what would an energy drink for dogs look like. Before anyone freaks out and rushes to the nearest boutique pet store, this was not an actual product that was made but a spoof prop for another project. It was an interesting exercise, so here are the design explorations I did for it.
Fresh Step Re-design
Fresh Step asked us to explore re-designing their packaging. It didn't go into production but was a rigorous design exercise. The CPG category is full of busy packaging shouting claims and product benefits. Thus, we decided to design a product that would cut through the clutter with a modern design that still implied the strength and premium quality of the product.
*Designed in collaboration with Lena Barrows & Andre Cabral