Nike World Cup @ The Grove LA

Experiential Activation

CREDITS:
Agency: BeCore
CCO: Jen Fische
Creative Directors: Katelyn Berg
Producers: Ryan Cao & Kyle Goleman EPs, Chris Matos & Marina Burke Senior Producers
Graphic Designer: Mark Aguas

Los Angeles doesn’t fit inside a stadium, so Nike brought the World Cup to the heart of the city in an experience accessible to all. In a 23-day residency takeover we transformed The Grove into an all-day World Cup destination where fans played, watched, cheered, and goooaled outside on a full-size pitch and inside the AMC theater. Local tournaments, cultural programming, creator workshops, live DJs, athlete appearances, and daily custo experiences gave the city a reason to show up every day, not only for the marquee matches. The experience streamed 74 matches, filled 14 theater screenings, and customized nearly 600 pairs of AF1’s for over 84K attendees – turning every day into match day for all of LA.