HALO TOP | Jackpot Tour

Mabile Sampling Tour

CREDITS:
Agency: BeCore
CCO: Jen Fische
Creative Directors Katelyn Berg & Melanie Slattery
Producers: Miles Bell-Brown & Nisha Sanjurjo
Environmental Designer: Claire Bussell
Graphic Designer: Emily Alley

Halo Top Jackpot reimagined sampling as a high-energy, multi-city experience—turning product trial into a moment of chance, excitement, and reward. Designed to launch Halo Top’s Mix-Ins line, the mobile tour traveled across seven stops nationwide, hitting major cultural moments from the Atlanta Jazz Festival to Gulf Coast Jam, Carolina Country Music Fest, Detroit Riverwalk, two weekends at Navy Pier, and Celebrate St. Louis .

At the center of the activation was a fully branded, mobile sampling bar paired with a larger-than-life “jackpot” mechanic—where guests pulled a giant golden spoon to win ice cream, discounts, and bragging rights. The experience was designed for flexibility and scale, with a trailer-based footprint, roaming sampling carts, and built-in freezers enabling high-volume distribution across both dense festival grounds and open urban environments.

The result was a magnetic, high-throughput activation that consistently drew crowds, extended beyond its footprint, and delivered over 135,000 samples nationwide.