PRINT | Pitcher designs for water sources lake, aquifer, reservoir, & river.
Brita | Drink local
Role: Art Director
You don't usually think of water as your water, but it is. Your water is unique because it comes from somewhere in your backyard, your hometown, your state. For Brita, we celebrated local water sources by creating dynamic units that use geo-specific messaging. We did this by designing beautiful local water pitchers that represented each type of water source and pairing them with targeted messaging so that the viewer would see a unit specific to their city and unique water source.